Why Corporate Communications Professionals Must Be Marketing-Oriented: The strategic advantage and the professional mileage
Introduction In today’s competitive, dynamic and increasingly stakeholder-driven business environment, corporate communications can no longer be treated merely as a function of writing press releases, managing media relations, organising events or protecting an organisation’s reputation. It has evolved into a strategic management function that contributes directly to organisational growth, brand equity, stakeholder confidence, customer loyalty […]
Introduction In today’s competitive, dynamic and increasingly stakeholder-driven business environment, corporate communications can no longer be treated merely as a function of writing press releases, managing media relations, organising events or protecting an organisation’s reputation. It has evolved into a strategic management function that contributes directly to organisational growth, brand equity, stakeholder confidence, customer loyalty […]
