Saturday, 7 November 2026

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The butter boom – how the world fell back in love with the glorious golden spread

It’s being sculpted for fashion parties, collected by tourists and hoarded in freezers. There are even entire shops devoted to it. What’s behind the revival of the much-maligned foodstuff?Temperatures in Paris were nudging 41C when Erwan Leo opened Le Butter this summer. Wildfires had already been tearing through France and the city was quiet, particularly in the less touristy 8th…

It’s being sculpted for fashion parties, collected by tourists and hoarded in freezers. There are even entire shops devoted to it. What’s behind the revival of the much-maligned foodstuff?Temperatures in Paris were nudging 41C when Erwan Leo opened Le Butter this summer. Wildfires had already been tearing through France and the city was quiet, particularly in the less touristy 8th…

Read the full story on Business | The Guardian

Source: Business | The Guardian

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