Kanekalon is bringing hairstyling workshops, free braiding sessions and market activations to Kumasi and Takoradi this November as its Regional City Tour returns.
The tour begins in Kumasi from November 10 to 12, before moving to Takoradi from November 24 to 26.
Organised in collaboration with Weave Ghana (Darling), the initiative aims to reach nearly 500 hairstylists across the two regions. It will also bring together hair retailers, consumers and beauty enthusiasts for product education and styling experiences.
Hairstylist development will be central. Workshops will offer professionals opportunities to improve their technical skills, deepen their product knowledge and explore practical ways to grow their businesses.
Sessions will cover Kanekalon fibre education, styling techniques, product handling, customer service and business management.
Participants will also learn about products and style trends, with an emphasis on understanding the fibres used in braiding hair.
Beyond the workshops, market activations will give consumers opportunities to engage with the brand and try different looks through selected free braiding sessions.
Hair retailers will have opportunities to make bulk purchases and restock ahead of the festive season. Attendees may also receive souvenirs during the activations.
The annual Regional City Tour connects Kanekalon with hairstylists, consumers, and the communities that use its products.
Workshop information and tour updates will be shared on Instagram and Facebook through @bekanekalon and @kanekalon_africa, on TikTok through @kanekalonfiber, and on YouTube through @kanekalonglbal.
