‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers
From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners. Now entrepreneurs are calling them outNicole Flanagin remembers exactly the moment an influencer came after her business. It was the early hours of a March morning and the cat cafe owner in Lenoir, North Carolina, got a message. “At…
From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners. Now entrepreneurs are calling them outNicole Flanagin remembers exactly the moment an influencer came after her business. It was the early hours of a March morning and the cat cafe owner in Lenoir, North Carolina, got a message. “At…
