Daily Insight for CEOs: The CEO’s role in driving innovation
Innovation is not simply about introducing new technology or launching new products. It is about finding better ways to create value for customers, improve operations, solve problems, and strengthen the organisation’s future competitiveness. The CEO sets the tone for innovation by determining whether new ideas are welcomed, evaluated, tested, and connected to strategic priorities.
Innovation is not simply about introducing new technology or launching new products. It is about finding better ways to create value for customers, improve operations, solve problems, and strengthen the organisation’s future competitiveness. The CEO sets the tone for innovation by determining whether new ideas are welcomed, evaluated, tested, and connected to strategic priorities.