For decades, Africa’s tourism industry has been preoccupied with bringing the world to its shores. A landmark Skift study commissioned by Millat Group suggests that the continent’s next great tourism opportunity may lie in the opposite direction: the African traveller going out.
For decades, Africa’s tourism industry has been preoccupied with bringing the world to its shores. A landmark Skift study commissioned by Millat Group suggests that the continent’s next great tourism opportunity may lie in the opposite direction: the African traveller going out.
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Source: MyJoyOnline
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